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Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. Everyone makes design decisions all the time without realizing its like Moliere’s M. Jourdain who discovered he had been speaking prose all his life—and good design is simply the result of making these decisions consciously, at the right stage, and in consultation with others as the need arises.[blockquote blockquote_style= »quote » align= »none » text_align= » » cite= »Paul Rand » style= » »]Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.[/blockquote]

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